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Graphic Design Articles:

• How to Pick a Design Company

• Common Brochure Sizes

• Writing for Trifold Brochures

• Trade Show Brochures Strategies

• Before You Start Designing

• Using Stock Photos

• Choosing Brochure Colors

• Are 2 Colors better than 4?

• Logo Design Tips

• Types of Printing

• Design Online

• Design Tools

• Common File Types

• Using Graphics Files

• Graphic File Resolution

What Type of Print Job do I need?

Digital printing, offset, or web

Traditional Offset Printers – 500 QTY min.
Offset printing is a printing method used for accurate reproduction. Most brochure, folder and catalog work done in smaller QTY that we do are done using this method. The output is very high-quality. We recommend this for jobs over 500 in QTY. Once you get below that it is not really economical to run on this type of press. If you are getting a quote on Offset printing make sure you get the quote on a few different quantities. What you will find is that usually the cost does not increase that significantly when you go from say 500 to 1000. So the more you run the cheaper the cost per piece.

Web Printing – Very larger Jobs 10,000 QTY
If you print anything in large quantity you may need to go a Web Press to do it economically. Web printing is used for large runs of magazines and newspapers. The paper is on a roll and runs through continuously rather than the sheet feed offset presses. Our Zoobooks Catalog job was printed on a web press on a glossy paper using a thermal process that yielded fantastic results.

Digital Printing – The latest technology is a great choice for lower quantity production runs. It is a good choice for running a handful to a few hundred pieces. The process is different than Offset printing in that it uses a toner based process. We have run a number of jobs on this process with fairly good results. It is better in quality than say running out of a color laser printer, but not as good as Offset printing, color can be a little flat. Good choice for running say 100 Folders, Binder covers, posters. Our 75th Motorola folders were printed on a digital press in a low QTY of about 100 with good results. It was a very large format trifold folder with a 4 inch flap on the inside panel. It's a great way to target market to clients since you can personalize each piece.

Online Printers

PrintRunner.com is one of the better quality online printers. Some of our clients have used them and were very happy with the results.

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• Graphic Design Prices