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Before You Start Designing

Using Stock Photos

Using Graphics Files

Graphic File Resolution

Common Brochure Sizes:

Here are some of the standard brochure sizes in the U.S. along with common applications. When you are dealing with print cost it's all about paper waste, so you can save some money by going with a standard dimension for your brochure.

If you are going for impact, you can always use a custom size to get your materials to stand out, just keep in mind it may cost a bit more.

Marketing Mailers Advertisement

4" x 6" Card Mailers
6" x 9" Card Mailers

Travel Brochure Cards

4" x 9" Rack Cards

Sell Sheets, Slick Sheets, Inserts

8.5" x 11" Flyer

Half Catalogs, Small Booklets

5.5" x 8.5" Folded Booklet

Executive Brochures, Full Catalogs

8.5" x 11" Folded Booklet

Trifold Handouts, Mailers

8.5" x 11" Flat (Folded Tri or Bi-fold)

8.5" x 14" Flat (Folded to GateFold)

Large Format Trifolds, Corporate

11" x 25.5" Flat (Folded to Trifold)

Presentation Folders, Media Kits

9" x 12" Pocket Folder - Single Flap

Plain Company Folders

9" x 12" Pocket Folder - Double Flap

Company Brochures

9" x 12" Pocket Folder Brochure - Single Flap
w/single spread saddle stitched (8 page)

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